Table of Contents
1. Mitchell's Homemade Ice Cream: A Digital & Physical Brand Design
2. Physical Touchpoints - Marketing Extensions
Mitchell's Homemade Ice Cream: A Digital & Physical Brand Design
The goal was to create a cohesive brand extension for a beloved local ice cream brand in Cleveland, OH. This initiative includes a full UI/UX mobile app and ordering system, as well as a line of brand merchandise designed to deepen customer loyalty.
Screen 1: The Menu/Flavor Selection.
Screen 2: The Customization/Toppings.
Screen 3: The Checkout/Rewards Integration.
The app architecture focuses on a seamless ordering process. The design encourages repeat purchases while maintaining the brand's friendly, approachable aesthetic.
Physical Touchpoints - Marketing Extensions
To complement marketing initiatives, I developed a series of physical assets. The merchandise serves as a physical advertisement, while the hiring flyer utilizes the brand's aesthetic to maintain professional consistency across all locations.
Technical Specifications
Tools: Canva (Advanced Prototyping & Motion Design), Adobe Illustrator (Vector Branding), Photoshop (Product Mockups).
Focus: UI/UX Information Architecture, Motion Graphics, Visual Brand Consistency, and Print-to-Digital Scalability.
Core Skills: Interaction Design, User Flow Optimization, and 360° Marketing Execution.