Concept
Recognizing society's emphasis on self-care, health, and authentic beauty, I developed a skincare line that embodies these principles. The products are designed to promote natural, healthy, and radiant skin, offering personalized experiences tailored to individual needs. This approach aligns with current trends that integrate skincare into self-care routines, emphasizing inner well-being and longevity.
Purpose
This project was intended to design and market a skin-care line that connected individuals with unique skin into a community of luxury skincare. Collagen provides a sense of elegance with customizability for any individual using it. Design and advertising are the main concepts of this project.
Key Notes
All products are meant to be cruelty-free, containing 100% natural ingredients.
All products were designed with references from various skincare lines.
All products were designed using 3d design software.
Disclaimer: This project is intended to showcase the marketing and design aspects of a proposed skin care line. Minimal research regarding financial costs and chemical studies was done.
Unique. Natural. Custom. Collagen.
The Name
Collagen is a structural protein that is found in the skin, taking up approximately 30% of the protein in the body. According to the Cleveland Clinic, it controls the structure, bone, and muscle growth of our bodies. Collagen is an all-natural benefit that works to hydrate the skin. Based on this information, I knew then that Collagen would be the perfect name for this skincare line. The Collagen Skincare line's main focus is to provide an all-natural, powerful, and luxurious skincare that creates smooth and healthy skin. It enriches the surface of the skin in the most natural way possible.
The Process
The core process began with the design. All objects were designed using the 3d software - Blender, which was finalized through rendering. Each label was created as a PNG file, and cut to fit each product as a 2d image placed onto the 3d objects created. The image above demonstrates the process of the three beginning products of the Berry Blast Collection. Below are the steps taken to create the skincare products.
1. The PNG label design for the Enriching Skin Oil (Center Object).
2. A node tree, creating a projection of the 2d label onto the object.
3. The Enriching Skin Oil in X-ray form, showing all the edges and vertices created to formulate the 3d object.
4. A final layout of the items created in preview camera mode.
After previewing and setting up the camera, background, and lighting, the image was then rendered to show the finalization of the three products.
MultiPurpose Face Mask
After the initial development of the three products, I realized that I wanted to add an addition to the collection, the Multi-Purpose Face Mask. This face mask is one with a customizable luxurious experience, allowing additive customs to the product. It is housed in a tall cream container, much like the Deep Exfoliating Cleanser, but with a traditional shape. The Multi-Purpose Face Mask introduces the customer to a whole new spectrum of possibilities, bringing a luxury boost and focusing more on the unique needs of the customer.
When creating the purpose behind the face mask, I wanted it to be unique from the collection in that it would be its very own additive product. All products in this collection are ready-made products, providing an option for consumers who feel they could benefit from the already-infused benefits. This mask is designed to benefit all unique individuals. Each person's skin is different. I wanted to create a product that everyone can benefit from in a way that creates beneficial results for all skin types. A base product was generated to allow versatility with all different additives to be added by dermatologists or individuals.
As a reference guide, a determinant scale will be displayed on the back of the bottle, suggesting 9 different skin types and the recommended add-ons for their custom face mask. Although it is recommended to customize the face masks, it is completely optional and up to the individual using them. The face mask still provides beneficial results on its own and can be used as a pampering product or for amusement purposes, although customizing is advised for those who wish to receive stronger results based on their skin conditions. cosmetic-related, varying in size.
A Base Product is a product that provides extended benefits when additional products or natural additives are added to it.
Determinant Scale
The Determinant Scale will be presented on the back of the multi-purpose face mask, granting customers easy access to suggestions with every use.
The Products
Sources
Kerri-Ann Jennings, MS, RD. “Collagen - What Is It and What Is It Good For?” Healthline, Healthline Media, 9 Sept. 2016, www.healthline.com/nutrition/collagen.
“Collagen: What It Is, Types, Function & Benefits.” Cleveland Clinic, 23 May 2022, my.clevelandclinic.org/health/articles/23089-collagen.
Blender 3d Software
Canva