B2B Tech Marketing & Brand Strategy
STERIS is one of the leading medical device companies in the US. Spanning over 100 countries, the company is dedicated to Prevention and Protection in Healthcare.
The objective was to create marketing communications material for the surgical solutions department. I worked across different departments with product managers and directors while incorporating creative elements to match the portfolio's brand.
These projects allowed me to merge my passion for design and marketing while gaining hands-on, real-world experience.
Procedural Solutions Sell Sheet
Redesigned SELL sheets into clear and well-designed sales tools for the ORLocate, MedLED Spectra Headlight, and the Smoke Evacuation System.
Marketing Email Templates
Designed 15–20 email marketing templates for the sales team, focusing on clean and consistent layouts.
Developed a library of 15+ responsive emails, allowing sales teams to utilize these materials to sell to clients.
HexaVue Connect Proposal
HexaVue Connect Proposal document was designed utilizing a Z-pattern layout for hospital stakeholders.
Developed a high-quality layout design for the HexaVue Connect that translates complex software integration into digestible sales collateral, ensuring technical stakeholders can quickly identify key system benefits.
TrenGuard Brochure
Created a visual brochure for the TrenGuard safety system, prioritizing critical patient-positioning data for the purpose of reducing clinical risk and ensuring rapid comprehension in high-pressure surgical environments.
Technical Specifications
Corporate Identity & Brand Systems
Asset Standardization: Global MarCom (Marketing Communications) brand guidelines.
Visual Elements: Implementation of the "STERIS Swoop" and hexagonal motifs to maintain visual continuity across software (HexaVue) and hardware portfolios.
Branding Design: Mastery of "Left-to-Right" reading patterns and "Z-pattern" layouts for medical data visualization and surgical "leading indicators."
Production & Software Stack
Creative Tools: Adobe Creative Cloud (InDesign for brochures, Photoshop for asset manipulation).
Business Tools: Microsoft Office Suite (Excel-to-Design data migration for analytical reports).
Digital Distribution: Development of customer-facing sales enablement tools and 15–20 high-conversion marketing email templates.